About The studio
Modern beauty rooted in care and intention.
A studio on Fifth Circular Road, Cantonments, built on one rule: the health of your hair comes before the look we put on it.
02 A note from Dana
Why I opened Bēsia.
I wanted one place in Accra where extensions were installed the way I was trained to install them: planned around what the hair can carry, and taken out without taking your own hair with them.
Then came the texture system, the first vegan, formaldehyde-free one in Ghana, because I was not willing to offer straightening that cost people their hair. Around both sits the Hair Club, the treatment side of the studio.
DanaFounder, fusion extension specialist
03 The idea
Nourish your roots. Protect your peace.
The scalp first, then the bonds, then the length, the colour, the finish. It is why we begin with a consultation. Good things grow here when nothing is rushed.
03 Good things grow here, film
Follicle Fuel, the campaign.
A-Beauty: a new African beauty philosophy. Care before decoration, intention before trend.
04 The A-Beauty campaign, Bēsia
05 The standard
Four things you can hold us to.